PRISM Ascend PR: 5 Ways It Elevated My Media Presence
As a celebrity entrepreneur, branding expert, and public relations professional with over 17 years of experience, I’ve learned that the power of media visibility is essential to business success. Over the years, I've enjoyed working with various brands, from small, bootstrapped businesses to Fortune 500 companies. Throughout my journey, I’ve realized one undeniable truth: the right PR strategy can be the difference between being a brand that’s noticed and forgotten. However, as the media landscape evolved, I knew I needed a framework to get me noticed and help me build long-term visibility and sustained media presence.
That’s when I created the PRISM Ascend PR framework—a system designed to bring together key PR principles while embracing the evolving media environment. This framework helped me refine my approach to public relations. I’ve used it to elevate my media presence and help other entrepreneurs and businesses succeed in their PR efforts. Over the years, I’ve seen how powerful PRISM PR can be in creating lasting relationships with the media, amplifying your brand, and ensuring your business continues growing. As my PR efforts evolved, I recognized the need for a more robust approach to ensure consistent media awareness. That’s where PRISM Ascend takes PRISM PR to the next level and ensures that media momentum never fades.
In this article, I’ll break down five key ways PRISM PR has elevated my media presence and explain how its evolution, PRISM Ascend, ensures that success isn’t just a one-time press hit but a long-term strategy for consistent visibility and sustained growth.
1. Clear and Consistent Messaging
When I first started in PR, I struggled with a scattered approach to messaging. As a business owner, I was trying to wear multiple hats, and my brand message wasn’t always clear or consistent. Over time, I realized that having a clear and consistent message was essential to building my media presence and creating trust and recognition in my industry.
With PRISM Ascend PR, one of the first steps was to refine and define my brand message—something authentic and aligned with my business vision. This wasn’t just about saying the right words; it was about crafting a message that spoke directly to my target audience and resonated with media outlets.
The PRISM Ascend PR framework gave me the tools to develop a messaging strategy that was not only clear but also compelling. Whether through guest articles, press interviews, or social media posts, my messaging became more focused, intentional, and, most importantly, authentic to who I am as a business leader. This consistency in messaging made it easier to communicate my values across all channels and attract the right media opportunities.
The clarity and consistency of my brand message have played a pivotal role in increasing my visibility in outlets like Forbes, Inc., and Rolling Stone while building an ongoing relationship with journalists and editors who trust my content and expertise. In PR, message clarity matters—when your message is aligned, it attracts consistent media attention and gives your audience something memorable to hold on to.
2. Building Meaningful Media Relationships
In my early days in PR, I was guilty of mass outreach—sending generic press releases to as many journalists as possible, hoping something would stick. But over time, I learned that PR isn’t about quantity but quality. Building meaningful relationships with the right journalists, editors, and influencers drives success in media coverage.
With this new framework, I started taking a more personalized approach to outreach. I began researching each journalist and their specific coverage areas to understand better what they were looking for. This allowed me to tailor my pitches to their interests and align my messages with their editorial goals. Instead of blasting out the same press release to everyone, I focused on building long-term relationships with media professionals who understood my business and shared my values.
Over time, this personalized approach has paid off in sustained media coverage. Instead of one-off mentions, I’ve developed ongoing relationships with key journalists who now actively reach out to me for insights, features, and interviews. The media relationships I’ve built through PRISM PR have led to repeated placements, allowing me to build credibility, awareness, and authority in my industry. The key takeaway is that PR is a marathon, not a sprint—and when you focus on genuine connections, the benefits compound over time.
3. Leveraging Data for Strategic PR Decisions
I’ve always been data-driven, so when I started working in PR, I quickly realized the power of data and analytics to drive my decisions. Early in my career, I would gauge the success of my PR campaigns based on media coverage alone—but that wasn’t enough. PRISM Ascend PR taught me how to take a more strategic approach, using data to track and analyze the effectiveness of every campaign. I started tracking more than just the number of media mentions. I began focusing on accurate metrics like how much traffic a particular article generated, how many social media mentions I received, and how my website conversions spiked after a press feature. I realized that successful PR isn’t just about the number of press hits; it’s about using data to understand what resonates with your audience and where your PR efforts are most effective.
For example, I noticed that certain types of content—like expert advice articles or how-to guides—tended to drive more traffic and engagement than others. This data-driven insight allowed me to refine my media strategy, prioritize the best content types, and tailor my outreach to the journalists most likely to cover those topics. Tracking and analyzing data has helped me optimize my efforts, making my PR strategy more efficient and results-oriented.
4. Enhancing Personal Branding with a Consistent Strategy
As an entrepreneur, personal branding has always been important to me. Early in my career, I focused so much on growing my business brand that I neglected my brand. However, through PRISM Ascend PR, I learned that personal branding is just as crucial. People don’t just buy products—they buy into people. Authenticity is vital in developing a personal brand that resonates with the media and your audience.
This approach helped me define my core values as a business leader, ensuring they aligned with my business and personal brand. I worked on building a personal narrative showcasing my expertise and story—how I’ve navigated the challenges of entrepreneurship, the lessons I’ve learned, and my passion for helping women entrepreneurs succeed.
Building this personal brand has led to more than just media coverage. It has allowed me to forge stronger connections with my audience and industry influencers. I’ve seen how personal branding amplifies trust and relevance, opening doors for high-profile interviews, podcast features, and keynote speaking opportunities. Through PRISM Ascend, I learned that building a strong personal brand is the foundation of successful media relationships.
5. Expanding My Reach with Targeted Media Campaigns
As my brand grew, I realized I needed to narrow my focus to achieve more meaningful media coverage. I learned how to create targeted media campaigns that expanded my reach and ensured the right audience saw my message. Media coverage doesn’t help your business if it doesn’t reach the people who matter most.
By targeting specific media outlets and tailoring my outreach to meet their editorial needs, I've secured more relevant, high-quality media placements. PRISM PR taught me how to align my media campaigns with my business goals, ensuring that each campaign helped me achieve measurable outcomes, whether raising awareness for FemFounder, promoting new services, or sharing my insights on entrepreneurship.
For example, when I wanted to increase awareness of FemFounder, I strategically reached out to publications and podcasts that catered to women entrepreneurs. This targeted approach helped me connect with the right audience and generate high-quality leads for my business. Instead of aiming for broad media coverage, PRISM PR taught me to be strategic about where and how I focused my media outreach efforts.
PRISM Ascend: Leveraging Coverage for Consistent Awareness
While PRISM PR helped me build the foundation of my media presence, I recognized that one press mention or interview wasn’t enough. To ensure that my media presence continued to grow and expand, I introduced PRISM Ascend—an evolved version of the original framework that focuses on leveraging media coverage to maintain consistent awareness and visibility.
The key to PRISM Ascend is using the media placements you’ve already secured as building blocks for sustained growth. For example, after landing a feature in a top publication, I used that article as leverage for future media placements, sharing it as a credential when pitching to other journalists. I also recycled media mentions into social media content, email newsletters, and press kits, ensuring that my media coverage was always top-of-mind for both the media and my audience.
PRISM Ascend takes a proactive approach by planning media outreach and press campaigns that build upon previous success. It’s about creating momentum, ensuring that each press mention leads to more opportunities, and always looking for ways to leverage past coverage to maintain ongoing visibility. This ensures that your media presence isn’t just episodic but rather part of a continuous narrative that keeps your brand at the forefront of your mind.
The Lasting Impact of PRISM PR and PRISM Ascend
PRISM PR has transformed how I’ve approached public relations over the years. I've elevated my media presence by focusing on clear messaging, media relationships, data-driven decisions, personal branding, and targeted media campaigns and achieved consistent, high-profile media coverage. But it didn’t stop there. The introduction of PRISM Ascend has allowed me to maintain the momentum I built through PRISM PR, creating sustained media visibility that continues to drive results for my brand and business.
For anyone looking to elevate their media presence, PRISM PR and the more advanced PRISM Ascend offers a structured, long-term strategy that ensures success in the ever-evolving PR world. If you want to build strong media relationships, leverage your coverage, and maintain consistent visibility, PRISM PR is the framework to help you thrive in today’s competitive media landscape.
