Behind the Scenes: How Kristin Marquet Built a Celebrity-Worthy PR Empire
The idea of building an empire sounds glamorous—late nights crafting big ideas, rubbing shoulders with journalists and influencers, and ultimately basking in the spotlight of success. But for Kristin Marquet, the reality of creating a PR empire was far more nuanced. It was a journey filled with grit, disappointment and frustration, strategic pivots, and a relentless commitment to storytelling.
Today, Kristin is a celebrity entrepreneur, PR expert, and thought leader who has helped countless brands step into the spotlight. Her company, Marquet Media, is a powerhouse that champions large and small businesses to make their mark in the ever-competitive media landscape. Here’s the story of how she built her empire—and the actionable lessons you can take from her journey to elevate your brand or business.
Step 1: Discovering the Power of Storytelling
Kristin’s love affair with storytelling began long before her PR career took off. As a college student studying liberal arts, she found herself captivated by the way stories could connect, inspire, and even influence outcomes.
Her turning point came during a communications course that explored public relations as a strategic storytelling tool. “I realized that PR was more than just press releases and events,” Kristin recalls. “It was about crafting narratives that resonate and create lasting impact.”
Actionable Tip: Identify the core story behind your brand. Ask yourself:
What makes your business unique?
What value do you provide that no one else can?
How can your story emotionally connect with your audience?
Step 2: Taking the Leap into Entrepreneurship
In 2009, Kristin took boldly into the unknown by launching her PR firm. With limited resources, experience, and time but an abundance of ambition, she built Marquet Media from the ground up, focusing on helping small businesses and entrepreneurs get the media attention they deserved.
“I wanted to create a PR firm that felt accessible,” Kristin says. “Not every business has a huge budget, but every business has a story worth telling.”
The early days were filled with challenges—working out of her home office, cold-pitching clients, and juggling every aspect of the business. But Kristin’s determination paid off as she landed clients who valued her ability to deliver results.
Actionable Tip: Start with what you have. You don’t need a massive budget or team to make an impact. Focus on building meaningful relationships and delivering top-notch results.
Step 3: Learning to Pivot and Adapt
The PR world constantly evolves, and Kristin understood early on that staying relevant required adaptability. When social media started growing in popularity as a powerful tool, she embraced it wholeheartedly, helping clients leverage platforms like Instagram and Twitter to amplify their reach.
“I realized that PR wasn’t just about traditional media anymore,” Kristin explains. “It was about meeting people where they were, whether on social media, blogs, or podcasts.”
Actionable Tip: Stay ahead of industry trends by investing time in learning about new tools and platforms that can help you connect with your target audience in innovative ways.
Step 4: Building a Personal Brand
As Kristin worked tirelessly to elevate her clients, she also focused on building her brand. Writing articles for major publications, speaking at events, and cultivating her social media presence allowed her to position herself as a thought leader in PR and branding.
Her efforts paid off in 2024 when she was featured on 35 magazine covers in a single year—a milestone cemented her status as a celebrity entrepreneur.
“Your brand is your biggest asset,” Kristin says. “It’s what people think of when they hear your name. Make sure it reflects your values, expertise, and authenticity.”
Actionable Tip: Develop a personal brand strategy by:
Sharing your expertise through blogs, social media, or guest posts.
Networking with industry peers to build credibility.
Consistently showcasing your unique voice and perspective.
Step 5: Embracing Challenges as Opportunities
Every entrepreneur faces hurdles, and Kristin was no exception. Scaling her business required her to trust her team, which was a difficult shift for someone used to handling every detail.
“Delegating was hard at first, but I realized it was essential to growth,” Kristin admits. “You can’t do it all alone.”
She also faced the challenge of staying innovative in an industry where trends come and go. Kristin turned challenges into evolving opportunities by focusing on her clients’ needs and staying flexible.
Actionable Tip: View setbacks as learning experiences. Ask yourself:
What can I do differently next time?
How can I use this challenge to grow?
Who can I lean on for support or collaboration?
Step 6: Creating a Legacy Through Marquet Media
At its core, Marquet Media reflects Kristin’s belief in the power of stories. From securing media placements to creating impactful brand strategies, her team focuses on helping clients achieve their goals while staying true to their unique narratives.
“We don’t just pitch stories—we craft legacies,” Kristin says. “Every brand we work with has the potential to change the world in its way, and it’s our job to help them do that.”
Actionable Tip: Invest in your clients’ success. Build long-term relationships by understanding their goals, challenges, and values.
Step 7: Sharing the Lessons
Kristin’s success isn’t just about her accomplishments—it’s about her lessons and the knowledge she shares with others. She’s committed to empowering others to tell their stories and achieve their dreams through her writing, workshops, and public appearances.
“PR isn’t just about publicity,” Kristin says. “It’s about connection, authenticity, and impact. And that’s something anyone can achieve with the right mindset and strategy.”
Actionable Tip: Give back by sharing your expertise. Host a workshop, write a guide, or mentor someone in your field.
What You Can Learn from Kristin’s Journey
Building a PR empire requires more than talent—it takes vision, adaptability, and a commitment to telling authentic stories. Kristin Marquet’s journey offers valuable lessons for anyone looking to elevate their brand, whether they’re entrepreneurs, business owners, or creative professionals.
Start with Your Story: Understand what makes you unique and confidently share it.
Focus on Relationships: Whether it’s with clients, media contacts, or your audience, relationships are key to success.
Stay Adaptable: Embrace change and use it as an opportunity to innovate.
Invest in Your Brand: Build a personal brand that reflects your expertise and values.
The Future of Marquet Media
Kristin’s journey is far from over. As Marquet Media grows, she remains focused on empowering others to tell their stories and make their mark.
“My goal has always been to inspire others to dream bigger and work smarter,” Kristin says. “Because at the end of the day, your story is your legacy. Make it count.”
